Although many new business owners rush to pick a name even before they start writing their business plan, it’s often wiser to wait until you’ve fleshed out your idea enough to have a clear sense of what you’ll be selling and who your target customer is.
From there you can start to brainstorm names that:
Generally speaking, it’s best to stay away from
If you plan to do business under a name that differs from your own legal name, you’ll need to register it. In Ontario, registration costs about $60 and is valid for five years.
Choose your name and type of ownership before you register your Ontario business.