When and How to Start Outsourcing

do it Mar 20, 2018
Are You Ready?

A major milestone for small business owners is recognizing that it’s time to get some help.  Do it as soon and as often as you can (if not sooner!). 

Focus your own time and energy on generating revenue.  Consider outsourcing everything else, including:

  • Administrative tasks
  • Research
  • Bookkeeping
  • Routine emails
  • Website development and maintenance
  • Search Engine Optimization
  • Social media
  • Blog writing/posting/editing
Checklist: Finding A Pro to Work With
  • Get clear on what you need done.  Write it down.
  • Make a list of any questions you might have about your tasks, the people who do them, or the processes involved.  Find somebody to ask now or save them for later.
  • Seek out referrals.  Let people know you’re in the market.  Tell anybody whose experience or opinion you value.  Consider using this excuse to reconnect with old contacts.
  • Follow up on the names you get.  Take note of whether you like how – and how quickly – they respond.  This can be a good indicator of what they’ll be like to work with later.
  • Describe your project clearly and concisely. Tell them what you’re looking for and what you hope to achieve. Share your questions. Ask them if they’re a good fit.

Found someone you like? Ready to move ahead?  Don’t forget to:

Set clear parameters for the work and make sure you both understand them.  Check that:

  • The scope is clear
  • They have what they need from you to get started 
  • You’ve agreed on timelines

Depending on the project, you might also consider:

  • What happens if you aren’t happy with the work they provide?
  • What kind of files will you get?  Can you edit or change them?
  • Are revisions included in the fee? How many?
  • What happens in case of cancellation?
  • What are the payment terms?
Start Small if You're Nervous

If you're used to doing everything in your business yourself, it can be a bit of a challenge to get used to giving up some control and getting help. But it's essential to your growth. 

Try starting small, outsourcing discrete tasks that an outsider can easily take on. Once you've built up the habit, outsourcing will be easy! 

Take Action

Make it happen! Ask yourself: 

  • What are 3 things on your To Do List right now that you could probably outsource?
  • How could freeing up that time benefit your business?
  • What can you commit, right now, to outsourcing this week?





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